1. Overview
This Privacy Policy specifically governs the Referral Program & Rewards app ("App") developed by Banify Apps. This policy explains how we collect, use, disclose, and safeguard customer and merchant information when using our referral and rewards system.
App Purpose: The Referral Program & Rewards app enables Shopify merchants to create customer referral campaigns and loyalty reward programs that incentivize customer engagement and drive sales growth.
This policy applies to:
- Shopify store owners who install and use the app
- Store customers who participate in referral programs
- Referred individuals who visit stores through referral links
- Customers who earn and redeem rewards points
3. Referral Data Processing
3.1 Referral Link Tracking
When a customer shares a referral link, we track:
- Link generation and sharing events
- Link clicks and visitor information
- Conversion events (successful referrals)
- Referral source attribution
3.2 Email Referral Processing
When customers send referral invitations via email:
- Recipient email addresses are temporarily stored for invitation delivery
- Email addresses are not used for marketing without explicit consent
- Invitation emails are sent on behalf of the referring customer
- Recipients can opt out of future referral invitations
3.3 Conversion Tracking
We track referral conversions to properly attribute rewards:
- Matching referred visitors to completed purchases
- Verification of first-time customer status
- Calculation of referral rewards based on purchase value
- Attribution window enforcement (e.g., 30-day cookie)
4. Rewards & Points Data
4.1 Points Earning Tracking
We track customer activities that earn rewards points:
- Purchase Points: Order value, items purchased, and points earned per transaction
- Referral Points: Successful referrals and associated point rewards
- Engagement Points: Account creation, reviews, social shares, and other qualifying actions
- Bonus Points: Special promotions, campaigns, and manual point adjustments
4.2 Points Redemption
When customers redeem points, we process:
- Points deduction from customer account
- Discount code generation and delivery
- Redemption history for transparency
- Integration with Shopify checkout for discount application
4.3 Points Balance Management
We maintain accurate point balances by:
- Real-time balance updates after transactions
- Tracking point expiration dates (if configured)
- Providing balance history and audit trails
- Ensuring data consistency across sessions
5. How We Use Information
5.1 Core App Functionality
- Processing referral program participation and tracking
- Managing rewards points earning, tracking, and redemption
- Generating unique referral codes and tracking links
- Calculating and distributing referral rewards
- Creating discount codes for points redemption
- Displaying personalized referral dashboards
5.2 Communication
- Sending referral invitation emails on behalf of customers
- Notifying customers of successful referrals
- Alerting customers when they earn or redeem points
- Sending points expiration reminders (if configured)
- Providing app-related support and updates
5.3 Analytics & Improvement
- Analyzing referral program performance
- Tracking reward redemption patterns
- Identifying popular referral methods
- Improving app features and user experience
- Generating merchant reports and insights
6. Information Sharing and Disclosure
6.1 We DO NOT Sell Your Data
We never sell, rent, or trade customer or merchant data to third parties for marketing purposes.
6.2 Sharing With Merchants
Customer referral and rewards data is shared with the merchant whose store the customer interacts with:
- Referral activity and conversion data
- Points balance and redemption history
- Reward eligibility status
- Aggregated analytics and reports
6.3 Service Providers
We may share data with trusted service providers who assist in:
- Cloud hosting and data storage
- Email delivery services for referral invitations
- Analytics and performance monitoring
- Customer support tools
6.4 Shopify Platform
As a Shopify app, we integrate with Shopify's platform to:
- Access customer and order data necessary for app functionality
- Generate discount codes for rewards redemption
- Update customer metafields for points storage
- Process app billing through Shopify's system
6.5 Legal Requirements
We may disclose information when required by law, legal process, or to protect rights and safety.
7. Data Security
7.1 Security Measures
- Encryption: All data transmitted using TLS/SSL encryption
- Data Storage: Secure cloud infrastructure with encryption at rest
- Access Controls: Role-based access and authentication requirements
- Monitoring: Continuous security monitoring and threat detection
- Regular Audits: Periodic security assessments and updates
7.2 Referral Link Security
- Unique, non-guessable referral codes
- Secure tracking cookie implementation
- Prevention of referral fraud and abuse
- Rate limiting on referral activities
7.3 No Data Sales
Important: We implement appropriate technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.
8. International Data Transfers
Your information may be processed or stored outside your country, including servers located in the United States or other regions where our service providers operate.
8.1 Cross-Border Data Processing
- Cloud Infrastructure: We use globally distributed cloud services for data storage and processing
- Service Providers: Some third-party services may process data in different jurisdictions
- Shopify Integration: Data is shared with Shopify's platform, which operates globally
8.2 Data Protection Measures
When transferring data internationally, we take reasonable steps to ensure your data remains protected:
- Compliance with GDPR for EU data subjects
- Standard contractual clauses with service providers
- Encryption in transit and at rest
- Regular security assessments of partners
- Adherence to applicable data protection laws in each jurisdiction
8.3 Your Rights Regarding International Transfers
If you are in the EU, EEA, UK, or other jurisdictions with data protection laws, you have the right to:
- Request information about where your data is processed
- Object to international data transfers (may limit app functionality)
- Request copies of safeguards in place for transfers
9. Data Retention
8.1 Active Data
- Referral Data: Retained while merchant's app subscription is active
- Points Balance: Maintained for active customer accounts
- Transaction History: Retained for accounting and support purposes
8.2 Post-Uninstallation
After app uninstallation:
- Merchant data: Stored only while the App remains installed
- Automatic deletion: Associated store data is deleted within 48 hours of app uninstallation
- Reinstallation grace period: Merchants may request data retention for up to 90 days for potential reinstallation
- Aggregated analytics: Anonymized, non-identifiable analytics may be retained indefinitely
- Immediate deletion: Merchants can request immediate data deletion at any time
- Backup purging: Backup data purged within 30 days of deletion request
8.3 Order Processing Data
Important: Order hook and temporary processing data is not stored after processing. We only retain completed transaction records necessary for referral tracking and reward attribution.
10. Your Privacy Rights
9.1 Customer Rights
Customers participating in referral programs have the right to:
- Access: Request information about referral activity and points balance
- Correction: Update personal information and contact details
- Deletion: Request deletion of referral and rewards data
- Opt-Out: Stop participating in referral programs
- Portability: Request a copy of referral and points data
9.2 Merchant Rights
Merchants have the right to:
- Access all data processed by the app
- Export customer referral and rewards data
- Request deletion of all app data
- Control app permissions and data access
9.3 Exercising Your Rights
To exercise these rights, contact us at: [email protected]
We will respond to requests within 30 days and may verify your identity before processing.
11. Cookies and Tracking Technologies
10.1 Referral Tracking Cookies
We use cookies to track referral attribution:
- Referral Cookie: Stores referral source for attribution (30-day duration)
- Session Cookie: Maintains user session for seamless experience
- Conversion Tracking: Links referred visitors to completed purchases
10.2 Cookie Management
Users can control cookies through browser settings. However, disabling cookies may prevent proper referral tracking and reward attribution.
12. Children's Privacy
Our referral and rewards program is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover such collection, we will delete the information immediately.
Parents or guardians who believe their child has provided information should contact us at [email protected].
13. Changes to This Privacy Policy
We may update this app-specific privacy policy to reflect changes in our practices or legal requirements. When we make significant changes:
- Update the "Last Updated" date at the top
- Notify merchants via email and in-app notification
- Post notices in the merchant dashboard
- Provide reasonable notice before changes take effect
Continued use of the app after changes indicates acceptance of the updated policy.